Use the WeChat Official Account specialist

The WeChat Official Account Operations specialist is a T-Agent plugin for content and growth operators. It keeps topic research, long-form article production, draft entry, and post-send review in one ongoing project, reducing repeated switching between reference articles, campaign material, image folders, and the Official Account editor.

Work you can hand over

• Topics and article plans: Combine the campaign goal, keywords, relevant recent content, and verified material into original title directions, article structures, and a list of facts to check.
• Long-form production and layout: Prepare the title, summary, introduction, subheadings, images, information cards, and closing action as a mobile-ready draft.
• Official Account draft entry: Enter the approved title, body, and images into the draft box for the operator to preview and revise.
• Growth and conversion review: Compare reading, engagement, new follows, menu clicks, and inquiries, then carry the findings into the next article and call to action.

This is more than a one-off writing tool. When you continue in the same project, approved campaign material, brand requirements, drafts, and review findings remain useful context for the next task.

Start a task

1. Install the WeChat Official Account Operations plugin in T-Agent. To use a signed-in session or fill a draft, also install the Chrome extension and sign in to the WeChat Official Account admin in the same Chrome profile.
2. Create an ongoing project for the account. Add approved campaign copy, real photos, benefit details, brand requirements, links, and prohibited wording.
3. Choose a suggested task or mention “@WeChat Official Account Operations” in chat. State the account, campaign goal, target reader, core keywords, and which result you want to review first.

For example:

@WeChat Official Account Operations
I manage the WeChat Official Account for Holiday Inn Tongren Wanshan.
This summer, we want to reach families in nearby cities with our family activities.
The project contains approved campaign copy, hotel photos, and confirmed benefit details.
Use “family travel in Tongren” and “where to stay for a summer escape” to propose
two article directions, content structures, and a list of facts to verify.
Do not enter a draft or send the article yet.

What the operator confirms

• The article supports the campaign goal, and the images, campaign material, and external links are authorized.
• Prices, benefits, room types, transport information, and brand language are accurate.
• Reference content informs the angle and structure; its facts and wording must not be copied.
• The operator approves the draft preview, send time, audience, and final publishing account.
• One article's reading or conversion result does not prove that its title, cover, or send time was the only cause.

View the real conversation

The real case below preserves the complete conversation from the campaign brief and article direction through draft production and review. Use it to see how the operator adds material, reviews the result, and follows up.