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A product entry point still needs reach and conversion
JR-West wanted an official Mini Program for Chinese travelers and asked Tyaio International Travel Agency to operate it in China. The Mini Program created a reliable product and service entry point, but an entry point does not create traffic on its own. The team still needed to answer practical transport, itinerary and ticket questions, then carry that interest into service and booking.
The real challenge was not a one-time launch. It was keeping content reach, traveler service and product booking connected over time.
- Content production could not keep pace
- Transport, seasonal events and itinerary questions change constantly, making consistent research and production difficult for one operator.
- Several channels needed ongoing operations
- WeChat, Mafengwo and Ctrip require different content formats, so each useful topic needs channel-specific adaptation.
- Content needed a path into service and booking
- After reading a guide, travelers still need itinerary help, product comparison and a reliable place to book.
How T-Agent supported the operation
T-Agent handled repetitive research, production and channel execution. The operator remained responsible for direction, fact checking and final approval.
Produce consistently
Turn real traveler questions into research, topic ideas, drafts, images and improved final copy.
Reach travelers consistently
Operate Tyaio Travel and Travel with Qiu, then adapt suitable content for Mafengwo and Ctrip.
Connect service and booking
Travelers can continue into AI itinerary planning, customer service, ticket search and booking inside the official Mini Program.
A continuously improving operating loop
- Identify traveler questions
- Create with T-Agent
- Publish across channels
- Bring travelers into the Mini Program
- Plan, serve and book
- Use performance to adjust the next topics
The operator remains responsible for direction, fact checking and final publishing.
Orders kept trending upward after operations began
After content operations began in mid-May, the order trend continued upward in June and July. The team bought no paid media. One operator spent about two hours a day, WeChat was updated almost daily, and Mafengwo and Ctrip were maintained in parallel for about 25 posts a month across channels.
Order trend
Relative trend only. Exact quantities are hidden.
Apr
Mini Program launched
May
Content operations began
Jun
Growth became visible
Jul
Growth continued
The trend is based on actual order data. Exact quantities are hidden to protect the client's operating data.
- 1
- content operator
- About 2 hrs
- operating time each day
- About 25
- multi-channel posts per month
What we built for JR-West
The official Mini Program handles itinerary planning, product booking and traveler service in China. T-Agent supplies its AI capabilities and also helps the operations team produce and publish content consistently.
Key capabilities launched
Online rail pass and attraction sales
The Mini Program connects directly to JTR ticketing for rail passes, Shinkansen tickets, attractions and bundles, with live inventory, WeChat Pay and bilingual electronic vouchers.
T-Agent AI itinerary planning
Travelers enter dates, destinations and preferences. T-Agent builds a personalized route and combines relevant attractions, transport products and rail passes in one itinerary.
Coupons and membership operations
Orders, favorites, itineraries, points and coupons support repeat engagement. Offline partner coupons can be claimed in WeChat and redeemed in store.
T-Agent customer service
The assistant connects FAQ, product and order information to answer ticket, travel and order questions, with handoff to a person when needed.
Content performance
The screenshots below come from Travel with Qiu's WeChat analytics. They are representative posts, not a total across every platform.
