McArthur Glen Booking and Distribution Case Study

Background

Travelers and distributors need different ways to sell the same products

McArthur Glen's outlet villages serve international visitors and local travelers with admission and transport products. Travelers need a straightforward way to buy online. Distributors need to share their own offers and attribute resulting orders. Operators need one place to manage products, discounts and orders.

Tickets and transport belong in one storefront: Travelers need one place to browse different products, make a selection and complete payment.
Distributor promotion must be attributable: A referral code needs to apply the right discount and record the distributor on each resulting order.
Operators need one management console: Product details, prices, availability, discounts, referral codes and orders cannot be managed in separate places.

Solution

A direct storefront and referral promotion feed one order console

The B2C website sells tickets and transport to travelers. Distributors share dedicated referral codes that apply an offer and record order attribution. Operators maintain products and sales rules and can review both direct and partner orders.

Four capabilities for sales, promotion and daily operations

Travelers, distributors and operators each see the tasks they need, while the system records product, offer and order data consistently.

MG Booking ticket and transport product concept

MG Booking distributor referral code concept

Key capabilities launched

Direct B2C sales

The storefront presents outlet-village tickets and transport products and supports online browsing, selection, ordering and payment.

Ticket and transport management

Operators maintain product details, prices, sales status and rules for admission and transport products in one console.

Distributor referral codes and offers

Travelers receive the relevant offer when they use a distributor code, and the system records the distributor relationship for reporting.

Order and operator console

The console manages products, orders, discounts and distributor records, including both direct and partner-generated sales.

Two sales paths, one order console

Traveler purchase through the storefront

A traveler enters the MG storefront, browses tickets or transport, chooses a service and places the order online. Operators review and handle the order in the console.

01
Open the B2C storefront
02
Choose ticket or transport
03
Place the order online
04
Review it in the console

Distributor promotion with a referral code

A distributor shares a dedicated referral code. The traveler receives the relevant offer and completes the purchase, while the order records its promotion source.

01
Share a referral code
02
Apply the partner offer
03
Complete the purchase
04
Record the source

Project outcome

Different sales entries, one place to manage every order

Travelers can buy tickets and transport directly, while distributors can promote offers with referral codes. The system records the product, discount and source of each order so operators can maintain the catalog and handle orders in one console.

Direct online sales: Travelers browse admission and transport products and complete their purchase through the official storefront.
Referral offers with attribution: The system applies the offer and records the distributor relationship on the order.
One place for both order sources: Direct and distributor-generated orders are reviewed and handled in the same console.
Central product and offer management: Operators maintain product details, prices, availability and discounts in one place.

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MG Booking website